Success Isn't Luck — It's a Filter You Build | Brian Will
Success filtering is the invisible force behind every business outcome — and Brian Will has spent 30 years figuring out exactly how it works. In this conversation with Dwayne Kerrigan, the serial entrepreneur behind three exits worth over $500 million breaks down the frameworks he built from scratch: the success ladder, the personal filter, and the decision that nearly cost him everything.
You'll hear the full story of the $66,000 gamble that became an $80 million exit — and why Brian's accountant, CMO, and COO all quit right before it happened. Brian also unpacks why failure alone never leads to success, how his abusive childhood created an "anger box" that became his most powerful business tool, and what three years of post-divorce counseling revealed about who he was actually trying to prove himself to.
Subscribe and drop a comment — at what step on the success ladder would you say you're starting from, and what's the biggest lesson you're still learning?
EPISODE HIGHLIGHTS:
00:00 - Keep Moving Forward
00:31 - Meet Brian Will
01:59 - Brian’s Books
03:15 - Dumb Kids Hope
05:18 - Military Discipline
09:27 - Abuse and Anger
14:21 - Learning From Failure
18:12 - Finding Mentors Story
21:48 - All In Breakthrough
22:55 - Courage Ego Surrender
26:31 - Trust And Vulnerability
29:24 - Proving Worth And Divorce
34:32 - Books Rewire Mindset
36:50 - Steve And Equity Swap
42:04 - Email Marketing Gold Rush
44:17 - Success Filter Framework
48:33 - Immersion Mindset
49:12 - Podcast Closing And Part 2 Episode Next Week
ABOUT BRIAN WILL:
Brian Will is a serial entrepreneur, two-time Wall Street Journal bestselling author, and business consultant who has founded or co-founded ten companies across four industries, with combined valuations exceeding half a billion dollars. He is a two-time TEDx speaker and the author of four books including Dropout Multimillionaire and No: The Psychology of Sales and Negotiations. Currently, Brian is the CEO of Living Forever AI and runs a coaching and consulting practice helping entrepreneurs master the core metrics, sales systems, and processes that drive sustainable growth.
🔗 CONNECT WITH BRIAN WILL:
https://brianwillmedia.com/
🔗 CONNECT WITH DWAYNE KERRIGAN
Facebook: https://www.facebook.com/thedwaynekerriganpodcast
Instagram: https://www.instagram.com/dwaynekerriganpodcast/
Linked In: https://www.linkedin.com/in/dwayne-kerrigan-998113281/
Website: http://www.dwaynekerrigan.com
Disclaimer The views, information, or opinions expressed by guests during The Dwayne Kerrigan Podcast are solely those of the individuals involved and do not necessarily represent those of Dwayne Kerrigan and his affiliates. Dwayne Kerrigan or The Dwayne Kerrigan Podcast is not responsible for and does not verify the accuracy of any of the information contained in the podcast series. The primary purpose of this podcast is to educate and inform. Listeners are advised to consult with a qualified professional or specialist before making any decisions based on the content of this podcast.
#DwayneKerrigan #TheDwayneKerriganPodcast #BrianWill #Entrepreneurship #BusinessMindset #Success #SuccessFormula #BusinessGrowth #Mentorship #PersonalDevelopment #SerialEntrepreneur #SalesStrategy
Practical frameworks for entrepreneurs who are building from zero and done learning the hard way alone.
