Brian Scudamore, founder of 1-800-GOT-JUNK?, returns for Part 2 with Dwayne Kerrigan to talk about mentorship, the power of asking, and the free press that built his franchise. Brian explains how a dozen experts telling him his business couldn't be franchised gave him the blueprint to do it, and why he removed his COO when the company was close to bankruptcy and nobody inside the business agreed with him.
You'll hear how Brian built a "mentor board of advisors" he calls his MBA, and how one hello at an International Franchise Association meeting led to mentoring calls with Subway founder Fred DeLuca. He also shares how telling his story to the press sold 100 franchises in the first year, how 15 months of calls got the company on Oprah, and why specifics are more believable than generalities.
Video Timestamps:
00:00 - Why nobody calls the experts, and welcome to Part 2
1:21 - Using AI as a thought partner, and turning the experts' Nos into a franchise
8:51 - Why he never quit, and the COO hire that nearly sank the company
14:37 - Choosing people over the balance sheet, and the personal cost of the turnaround
18:38 - Marrying an entrepreneur, and the peer groups behind the business
24:37 - Building a mentor board, and how a hello led to Fred DeLuca
30:44 - Staying 100% franchised, and why keeping control mattered
35:30 - Free press as the growth engine, and how they landed Oprah
43:55 - Telling a better story, and why specifics sell
46:03 - Wrapping up the big lessons from both parts
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Disclaimer: The views, information, or opinions expressed by guests during The Dwayne Kerrigan Podcast are solely those of the individuals involved and do not necessarily represent those of Dwayne Kerrigan and his affiliates. Dwayne Kerrigan or The Dwayne Kerrigan Podcast is not responsible for and does not verify the accuracy of any of the information contained in the podcast series. The primary purpose of this podcast is to educate and inform. Listeners are advised to consult with a qualified professional or specialist before making any decisions based on the content of this podcast.
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