12 Experts Said No. Here’s What He Did Next.

A dozen franchise consultants told Brian Scudamore the same thing: a guy with a truck hauling junk could never be systematized or scaled. Instead of walking away deflated, he asked what would make it possible? What was standing in the way? Every “no” turned out to be a clue, and together they gave him the roadmap. Maybe innovation is just collecting people’s no’s and asking how you’d do it differently.

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