You're Not In ___ Business. You're In The Data Business.

They thought they were in the construction business. They were wrong.

In Part 2 of this episode of The Dwayne Kerrigan Podcast, Brian Will shares the reframe that stops most business owners in their tracks.

You're not in the windows business. You're not in the remodeling business. You're not in whatever product or service you sell.

You're in the data business.

The product could be anything. What drives growth — or kills it — is the data around what you're doing. Price points. Discounts. Sales performance. Financing decisions. All of it lives in the numbers.

When you understand that, everything changes.

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