The Story You Keep Telling Yourself Becomes Your Life

Dwayne Kerrigan breaks down one of the most important questions every business owner — and every person — needs to sit with:

What is the story I'm telling myself?

Repeat something enough times and it becomes identity. "I'm a hard worker." "I solve problems." "I'm no good." "I can't do this."

The meanings we attach to ourselves — over and over again — build one giant narrative. And that narrative drives everything.

So before you ask how do I grow — ask: is the story I'm telling myself actually true?

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