Every Economy Has Four Seasons — Which One Are You In?

In Part 2 of his keynote from the LeanScaper Operations Intensive, Dwayne Kerrigan breaks down the four economic seasons and the identity each one demands from a business owner.

Spring — you're building.
Summer — you're seeking profit while margins tighten.
Fall — you're thinking like a strategist as weak players begin to crack.
Winter — fear dominates, competitors fall, and the opportunist emerges.

Most people react to the season they're in. The best operators prepare for the one that's coming.

Know where you are. Lead accordingly.

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