He runs three AI tools simultaneously and pits them against each other. The results are remarkable.
In Part 2 of this episode of The Dwayne Kerrigan Podcast, Brian Will shares exactly how he uses AI as a business thinking partner — and the one instruction that changes everything.
"Don't placate me. Don't tell me how great I am. Be a critic. Tell me what's wrong."
That's the key. Most people use AI to validate their ideas. Brian uses it to stress test them.
Feed it your business plan. Your ideas. Every assumption you're making. Then let it tear it apart. You'll be amazed at what comes back.
And then take those insights to someone with real experience. That's the full loop.
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