Dwayne Kerrigan breaks down one of the most practical productivity principles a business owner can adopt — eat the frog first.

The difficult conversation. The cold calls. The thing you've been dreading.

Stop pushing it to the end of the day. It doesn't disappear — it just runs in the background of your brain like an open tab, draining your energy and pulling your focus away from everything else.

Do it first. Clear the slate. Show up fully for the rest of your day.

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