Swish Goswami on Future-Proof Marketing & Modern Entrepreneurship”
In this powerhouse Part 1 conversation, Dwayne Kerrigan sits down with Swish Goswami—serial entrepreneur, public speaker, and Head of Growth at Parallel Studios—to uncover what it really takes to build, scale, and sell companies in today’s hyper-evolving landscape.
From co-founding the data-forward tech company Surf (acquired in 2025), to leading global growth for sci-fi gaming empire Parallel Studios, Swish shares deeply candid insights on strategic marketing, leadership evolution, the future of AI in games, and building community-led brands that scale with trust. Whether you're a startup founder, a growth strategist, or simply obsessed with the intersection of tech, storytelling, and data—you’ll walk away with a new framework for action.
Time Stamps:
00:00 - Introduction
05:51 - What is Parallel Studios
12:35 - Marketing Strategies for Success
19:04 - Reddit Ads for Effective Marketing
22:23 - Campaign Abandonment: When to Pull the Plug
25:14 - Understanding Marketing: Strategies and Insights
30:35 - Finding Freelancers for Your Projects
32:34 - The Pain of Uncertainty in Business
34:44 - Solving Business Problems Effectively
41:44 - Data as a Valuable Resource
42:46 - Surf: Overview and Features
46:29 - How Surf Works: A Deep Dive
49:18 - How Surf Generates Revenue
51:42 - Data Sharing: What You Need to Know
53:14 - Next Week’s Episode Preview
53:35 - Please Share, Like, Download & Subscribe
53:48 - Legal Disclaimer
Resources & Mentions:
• Parallel Studios – Explore the sci-fi universe built on original IP, comics, and gaming
• The Young Entrepreneur – Co-authored by Swish Goswami
• Pangea – Hire vetted marketing freelancers and contractors
• AppsFlyer – Mobile attribution platform used for tracking campaigns
• GetLeverage.com & Fiverr – Tools for scaling with freelance support
Key Takeaways:
• Great marketing doesn’t start with channels—it starts with understanding your user and working backwards from your business goals.
• Word of mouth and grassroots engagement are still unmatched for long-term traction.
• Don’t fall for vanity metrics. Test, measure real results, and cut ruthlessly what doesn’t work.
• Community feedback is gold—but it’s your job to decide how and when to listen.
• Data is powerful, but transparency, consent, and compensation are the future of ethical data use.
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Website: http://www.dwaynekerrigan.com
Disclaimer The views, information, or opinions expressed by guests during The Dwayne Kerrigan Podcast are solely those of the individuals involved and do not necessarily represent those of Dwayne Kerrigan and his affiliates. Dwayne Kerrigan or The Dwayne Kerrigan Podcast is not responsible for and does not verify the accuracy of any of the information contained in the podcast series. The primary purpose of this podcast is to educate and inform. Listeners are advised to consult with a qualified professional or specialist before making any decisions based on the content of this podcast.
