In this deeply inspiring and wide-ranging episode, Dwayne sits down with digital pioneer and serial entrepreneur Jeni Hott. What starts as a casual catch-up unfolds into a powerful conversation about life transitions, emotional intelligence, mindset mastery, and the future of business. Jeni shares her spontaneous decision to uproot her life, her son’s incredible generosity, and the legacy we leave behind—not just in business, but in how we live. They also dive into leadership identity shifts, how to handle negativity in business, and why embracing AI is not optional but essential.
Whether you're a new entrepreneur or a seasoned leader navigating uncertainty, this episode is packed with wisdom, heart, and actionable insight.

Timestamps:
00:00 - Introduction
01:26 - Moving to Hawaii
05:37 - Importance of Joy
07:27 - Compassion and Success
09:45 - Welcome to the Podcast
09:51 - Introduction of Jeni Hott
12:41 - Mastering the Mindset
17:34 - Stuck in Mindset
19:54 - What it Means to be a Leader
22:15 - Overcoming Negative Thoughts
25:36 - Sedona Method Explained
28:15 - Handling Negative Feedback
30:00 - See the Seer Concept
32:05 - Digital Marketing Trends
34:30 - Complexity in Business
38:08 - Avoiding Trends
39:15 - Understanding AI
44:09 - Getting Started with AI
45:58 - Creating Your Own ChatGPT
50:42 - Creating Your Own ChatGPT (Duplicate)
57:56 - Starting with a Virtual Assistant
1:03:27 - Benefits of Having a VA
1:04:35 - Stage 2 of Growth
1:08:38 - Hiring a Team Challenges
1:11:52 - Vetting a Social Media Manager
1:15:15 - Measuring Social Media Metrics
1:17:49 - Growth vs Sales Metrics
1:22:30 - Defining a Growth Area
1:24:03 - Understanding Saves
1:25:39 - Understanding Shares
1:34:35 - Outro

Notable Quotes:
“Legacy is when you pass on that mission, that purpose, and that generosity. That’s what life is really about.”

“If it doesn’t feel good, it’s probably not true. Most of your limiting beliefs are just your brain trying to keep you comfortable.”
“Every entrepreneur hits that point where they must decide: will I be the bottleneck or the breakthrough?”

“AI isn’t replacing you—it’s extending your potential.”

“You don’t need a massive team to be massively successful. You need systems that work.”

Valuable Resources & Takeaways:

Mindset Tools:
• The Sedona Method (Hale Dwoskin)
• Waking Up app (Sam Harris)
• "Do the Work" App (Marie Hayes)

AI & Business Tools:
• ChatGPT & Custom GPTs
• Instructional Design Support: Kate Nash
• OBM & VA Hiring: Mary Rose Speed’s VA Academy
• Online Business Structure: Time Rich Program by Jeni Hott

Connect with Dwayne Kerrigan

Linked In: https://www.linkedin.com/in/dwayne-kerrigan-998113281/ Facebook: https://www.facebook.com/businessofdoingbusinessdk Instagram: https://www.instagram.com/thebusinessofdoingbusinessdk/

Website: www.dwaynekerrigan.com

Disclaimer The views, information, or opinions expressed by guests during The Business of Doing Business are solely those of the individuals involved and do not necessarily represent those of Dwayne Kerrigan and his affiliates. Dwayne Kerrigan or The Business of Doing Business is not responsible for and does not verify the accuracy of any of the information contained in the podcast series. The primary purpose of this podcast is to educate and inform. Listeners are advised to consult with a qualified professional or specialist before making any decisions based on the content of this podcast.