In Part 2 of this powerful series, Jeni Hott and host Dwayne Kerrigan dive deep into the mindset and mechanics behind magnetic marketing. Jeni unpacks why traditional strategies fail, how to simplify your sales funnel, and how to shift from desperation to authority in your messaging. She breaks down the types of social media posts that actually convert, explains her timeline-based client targeting strategy, and shares how to create a "content vault" that makes your marketing repeatable and scalable.

Jeni also addresses the rise of AI and how business owners can use ChatGPT and custom GPTs to build systems, streamline operations, and reclaim their time—without losing their personal touch.

Timestamps:
00:00 - Introduction
01:36 - Adding Value to Your Business
05:26 - Optimizing Your Sales Page
16:02 - Creating a Social Media Strategy for Your Ideal Client
18:16 - Mastering Your Social Media Strategy Timeline
20:00 - Getting Started with Social Media
22:00 - Content Ideas: What to Post
25:40 - Time Management for Entrepreneurs
29:13 - Managing Freelancers Effectively
31:35 - Avoiding Small Details in Business
36:05 - Common AI Tools for Businesses
36:55 - Personal AI Tools You Can Use
41:01 - The Current State of AI Technology
41:57 - Future of AI: When Will We Have Jarvis?
44:57 - Humanoid Robots: Timeline and Expectations
45:45 - Creating Your Custom ChatGPT
49:15 - Levels of Learning in AI
51:37 - Understanding Singularity
53:37 - Responsible AI Usage
54:27 - Thank You
54:40 - Mastering Google Algorithms
56:22 - Getting the Algorithm to Favor Your Content
58:55 - How to Get Google to Favour Your Site
1:02:34 - Finding Out What People Like Online
1:04:20 - Using ChatGPT for a Social Media Plan
1:08:05 - Types of Social Media Posts
1:10:40 - Wrapping Up
1:13:50 - Outro
1:15:16 - Finding Jeni Online
1:16:26 - Disclaimer

Notable Quotes:
"You don’t need to convince when you come from conviction. That’s when magic happens."

"Most people aren’t your ideal client—they’re just not far enough along the timeline yet."

"Complexity is the enemy of execution. Simplify, then scale."

"AI is not going away. You don’t need to master it overnight, but you do need to start."

"Your people can’t help you scale unless you empower them with knowledge and tools."

Valuable Resources & Takeaways:
Core Post Types Jeni Recommends:
• Value Posts
• Objection Posts
• Story Posts
• Engagement Posts
• Problem Awareness Posts

AI Tools Mentioned:
• ChatGPT – Jeni’s favorite tool for custom GPT creation and business system building
• Poe – Alternate AI tool used by many entrepreneurs
• Custom GPTs – Can be trained to match your brand voice, content style, and business needs
• Kate Nash's Free Training – Great for building your own GPTs
• Voice-to-Text & Prompting – Use spoken inputs to streamline and accelerate AI use

Business Programs:
• Time Rich – Jeni’s holistic program for building scalable, passive income businesses
• Smart Success Facebook Group – For live Q&A, free trainings, and community support

Big Concepts to Implement:
• Build a vault of high-performing posts based on real engagement
• Speak to tipping points, not just demographics
• Scrape comments and analyze content with ChatGPT
• Build a content calendar tied to seasonal conversions
• Hire for competence, but lead with understanding
• Stay focused on serving, not keeping up with trends
• Use AI to train assistants, create content, and plan strategy

Connect with Dwayne Kerrigan

Linked In: https://www.linkedin.com/in/dwayne-kerrigan-998113281/
Facebook: https://www.facebook.com/businessofdoingbusinessdk
Instagram: https://www.instagram.com/thebusinessofdoingbusinessdk/
Website: www.dwaynekerrigan.com

Disclaimer The views, information, or opinions expressed by guests during The Business of Doing Business are solely those of the individuals involved and do not necessarily represent those of Dwayne Kerrigan and his affiliates. Dwayne Kerrigan or The Business of Doing Business is not responsible for and does not verify the accuracy of any of the information contained in the podcast series. The primary purpose of this podcast is to educate and inform. Listeners are advised to consult with a qualified professional or specialist before making any decisions based on the content of this podcast.