In this bonus Q and A, Jeni Hott sits down with longtime friends to unpack the evolution of online entrepreneurship—from the early days of AOL chat rooms to today's AI-powered marketing tools. Jeni breaks down the four major business models she’s worked in, why she avoids ads (still!), and how she builds evergreen, automated systems that run themselves for months at a time.
She shares how she chooses which ideas to pursue, why traffic is everything, and how she’s used the same core strategies for over two decades across wildly different businesses—from art to education to (soon) a day-trading firm. If you’ve ever felt overwhelmed by options or unsure how to structure your online presence, this episode is your roadmap to clarity and freedom.

Learn more: https://brilliantetc.com/

Timestamps:
00:00 - Revenue Models Explained
04:56 - Scaling Readiness Indicators
07:52 - Evolution of Processes with Technology
13:36 - Self-Reflective Questions for Growth
15:21 - Understanding Your Product Offerings
17:50 - Long-Term Learning in Digital Marketing
21:40 - Paid Practice Opportunities
26:40 - Additional Insights to Consider
27:49 - Navigating Google's Complexity
28:10 - Importance of SEO Strategies
31:00 - Guiding Users to Next Steps
34:05 - Effective Calls to Action
40:00 - Sharing Value and Community
40:20 - Important Disclaimer

Notable Quotes:

"You never have to do anything you don’t want to do to build a successful business."

"Everything I do is based on one question: Can I set this up and not touch it for 3–4 months?"

"It’s never the product—it’s how you get people in front of the product."

"You don’t need to know everything to start. You’ll learn faster after you begin."

"Confused people don’t buy. Lead them step by step with clear direction."

Mindset & Decision Filters:
• Ask yourself:
o Do I actually want to do this?
o Will it serve people?
o Can I automate and step away from it?
o Will it increase stress or peace in my life?

Connect with Dwayne Kerrigan

Linked In: https://www.linkedin.com/in/dwayne-kerrigan-998113281/ Facebook: https://www.facebook.com/businessofdoingbusinessdk Instagram: https://www.instagram.com/thebusinessofdoingbusinessdk/

Website: www.dwaynekerrigan.com

Disclaimer The views, information, or opinions expressed by guests during The Business of Doing Business are solely those of the individuals involved and do not necessarily represent those of Dwayne Kerrigan and his affiliates. Dwayne Kerrigan or The Business of Doing Business is not responsible for and does not verify the accuracy of any of the information contained in the podcast series. The primary purpose of this podcast is to educate and inform. Listeners are advised to consult with a qualified professional or specialist before making any decisions based on the content of this podcast.