Most brands talk about the dream of money, but few talk about the reality of it. 

In this clip from The Dwayne Kerrigan Podcast, Ron Tite highlights how Wealthsimple won hearts by challenging the traditional money narrative. By changing the conversation about money, they proved their product - and their purpose - were truly aligned.

Catch the full conversation on The Dwayne Kerrigan Podcast.

#TheDwayneKerriganPodcast #RonTite #BrandStrategy #AuthenticMarketing #Wealthsimple  #shorts