Most business owners say they want to think like an owner. But they spend their days acting like an operator.
In this keynote from the Lean Landscaper Operations Intensive, Dwayne Kerrigan gets honest about why so many owners stay stuck in the weeds — and what it actually takes to make the shift.
The operator's day is exhausting. You know it because you've lived it.
The owner's day feels different. It feels like purpose. Like flow. Like you're actually building something instead of just keeping it alive.
That shift doesn't start with a new system or a better hire. It starts with knowing who you are and what you're actually here to do.
Purpose isn't a job. It's what you do inside the job.
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