Ujwal Arkalgud

I'm Ujwal Arkalgud, a cultural anthropologist turned tech entrepreneur. My journey of bootstrapping a SaaS company to a high 8-figure exit was anything but ordinary – it involved navigating racial prejudice, overcoming imposter syndrome, and taking a risky leap from a stable consulting business to a SaaS platform. You can read more about it here.
A core element of my success? Understanding the "anthropology of sales." It's the realization that buying decisions, even in B2B, are driven by human emotions and underlying tensions. People are constantly seeking to resolve these tensions in their work lives. By addressing these core needs, instead of just focusing on features and benefits, companies can create products and messaging that truly resonate.
I've distilled my experiences into the Tension Alignment Framework to help startups achieve sustainable growth. I'd be honored to share my story and unique perspective on sales and business strategy on your podcast.