Pranav Yadav

Pranav Yadav is the Founder and CEO of Neuro-Insight U.S., a world-leading neuroscience technology company that helps organisations understand how humans actually make decisions.

Using proprietary neurotechnology, Pranav has helped companies including Apple, Visa, Google, and Unilever transform how they evaluate advertising, innovation, and communication — eliminating wasted spend and unlocking measurable improvements in effectiveness that have saved millions of dollars.

His work focuses on decoding subconscious drivers such as memory encoding, emotional response, and relevance — factors that traditional data fails to capture but which predict real-world behaviour with far greater accuracy.

Pranav became CEO of Neuro-Insight U.S. at just 25, building the business while overcoming immigration challenges and earning credibility with senior executives across global enterprises. He is known for cutting through surface-level metrics and helping leaders make clearer, higher-stakes decisions grounded in how people truly think and act.