Melanie Herschorn

Hi Dwayne,

As a sought-after speaker, book marketer/publisher, founder of Big Impact Books and spotlight operator (of sorts) I’m on a mission to support and empower business owners to publish and promote their signature book so that we can share their important message with those who need to hear it. I help heart-centered consultants, speakers, professionals, and business owners write the book they’ve longed to publish and then leverage the book to grow their influence, create impact, and develop new streams of income.

I would love the opportunity to share my methods with you on The Business of Doing Business podcast. I really loved the recent episode with Jessica Janzen. As someone who values the power of perspective and resilience, I thought her advice on finding joy in everyday struggles was truly inspiring. Her insights on small, intentional actions creating lasting change really resonated with me!

The secret to my success is my journalism training. In 2009, I was a news anchor and reporter at an NPR affiliate in Pennsylvania. As the only woman in the newsroom, I became the self-appointed reporter to the under-represented. It was an uphill battle to get these stories to air, but I saw it as my mission to give voice to the voiceless. And it was incredibly rewarding. Now I continue that work with aspiring authors to help them discover how their stories can make a big impact in the world.

I’m wondering if you might be interested in interviewing me about how business owners and entrepreneurs can write, publish, and promote their signature book to elevate their brand, income, and influence and truly make a big impact in the world.

A few of the talking points I would love to cover on your podcast:

- My own personal story of being taken advantage of by a publisher (and ultimately being reminded of my own innate power and taking it back!)
- Shifting the publishing paradigm into one of being empowering to new authors
- Dispelling the myth that simply publishing a book will make it sell
- Top 3 Tips for new authors who want to create impact, income, and influence with their book
- How to leverage a book for endless social media content
- Top reasons why 90% of self published authors only sell 100 books or less, ever
- Changing the narrative around self-publishing
- The single biggest thing you can do to grow your business (hint: it involves publishing your signature book)

We all go through seasons of our lives where we hesitate to claim our spotlight.
We may avoid taking the step we know will make a difference in our business because it feels like the easier route to take. Yet when we don’t share our stories and our unique skill set, we are not able to inspire others to transform their lives, which is at the heart of ALL of the above. I look forward to sharing your podcast on my platforms and know thousands of amazing business owners who are eager to hear the stories you’re sharing.

Thanks for considering me as a guest. I look forward to hearing from you and discussing how we can unite to support entrepreneurs and business owners in making a real impact in the world with their signature book.

Thanks again,
Melanie