Justin Goodbread

Justin Goodbread is a globally recognized business strategist, bestselling author, and founder of multiple successful ventures dedicated to helping service-based business owners scale, increase enterprise value, and achieve real financial freedom. With three decades of entrepreneurial experience—spanning industries from landscaping to financial consulting—he has built, grown, and exited multiple 7-, 8-, and 9-figure companies. His no-nonsense, practical approach to eliminating inefficiencies, strengthening leadership, and mapping out strategic exits has made him a sought-after mentor for business owners looking to maximize their potential.

Raised on a dirt road in Brunswick, Georgia, Justin learned the values of grit, humility, and service early on—principles that have shaped his journey to becoming a decamillionaire before the age of 40. Along the way, he has personally coached nearly 100 businesses to double or triple their value, creating hundreds of millions in enterprise growth. His bestselling books, The Ultimate Sale and Your Baby’s Ugly, have sold over a million copies worldwide, positioning him as a leading voice in exit planning, value acceleration, and strategic growth.

Justin’s influence extends far beyond the written word. He has been featured in Forbes, The Wall Street Journal, USA Today, and Kiplinger and named to Investopedia’s Top 100 Most Influential Advisors five times. In 2022, he was recognized as the Peter Christman Exit Planner of the Year, selected from over 25,000 global planners. His insights reach business owners worldwide through his top 1% podcast, speaking engagements to audiences of thousands, and his educational platform, FinanciallySimple.com.

Despite his accomplishments, Justin remains deeply rooted in faith, family, and service. He actively supports philanthropic initiatives, including girls’ homes in the Dominican Republic and Christian education programs, and balances his work with a passion for endurance sports. Whether mentoring business owners, speaking on high-profile stages, or sharing common-sense strategies from his own experiences, Justin is driven by a singular mission: to help entrepreneurs build businesses that create wealth, freedom, and a lasting legacy.