91. Swish Goswami on Future-Proof Marketing & Modern Entrepreneurship
In this powerhouse Part 1 conversation, Dwayne Kerrigan sits down with Swish Goswami—serial entrepreneur, public speaker, and Head of Growth at Parallel Studios—to uncover what it really takes to build, scale, and sell companies in today’s hyper-evolving landscape.
From co-founding the data-forward tech company Surf (acquired in 2025), to leading global growth for sci-fi gaming empire Parallel Studios, Swish shares deeply candid insights on strategic marketing, leadership evolution, the future of AI in games, and building community-led brands that scale with trust. Whether you're a startup founder, a growth strategist, or simply obsessed with the intersection of tech, storytelling, and data—you’ll walk away with a new framework for action.
Timestamp Breakdown:
[00:00–02:00] Swish’s philosophy on uncertainty and embracing the mystery of life
[02:00–06:00] From public speaking to startup exits—Swish’s journey and intro to Parallel
[06:00–10:00] What is Parallel Studios? The origin story, universe building, and IP strategy
[10:00–14:00] Building a multi-platform franchise from comics to games to film
[14:00–18:00] Growth mindset: From objective-first to understanding user behavior
[18:00–22:00] The Parallel marketing playbook: giveaways, influencers, events, ads
[22:00–26:00] Cutting channels that don’t convert + redefining what “working” really means
[26:00–30:00] Vanity metrics vs. business results and why Swish cut all outsourced agencies
[30:00–35:00] Hiring freelancers, testing AI tools, and doing the gritty work yourself
[35:00–38:00] The untapped power of word-of-mouth and referral marketing
[38:00–45:00] Data ethics, transparency, and the revolutionary Surf browser extension
[45:00–50:00] Turning data into customer value without crossing privacy lines
[50:00–51:00] Preview of Part 2: AI tools, risk-taking, and scaling smart in a shifting economy
Notable Quotes:
“You don’t have to be everywhere. Do it yourself first—even if you fail, you’ll understand what it takes.” – Swish Goswami
“Marketing starts with a clear objective. Work backwards. Understand your user. Then choose your channels.” – Swish Goswami
“PR won’t convert on its own. But what can you do with PR? That’s the strategy.” – Swish Goswami
“The beauty of life is mystery. If there was a button that told me what I’d be doing at 40, I’d never press it.” – Swish Goswami
Resources & Mentions:
- Parallel Studios – Explore the sci-fi universe built on original IP, comics, and gaming
- The Young Entrepreneur – Co-authored by Swish Goswami
- Pangea – Hire vetted marketing freelancers and contractors
- AppsFlyer – Mobile attribution platform used for tracking campaigns
- GetLeverage.com & Fiverr – Tools for scaling with freelance support
Key Takeaways:
- Great marketing doesn’t start with channels—it starts with understanding your user and working backwards from your business goals.
- Word of mouth and grassroots engagement are still unmatched for long-term traction.
- Don’t fall for vanity metrics. Test, measure real results, and cut ruthlessly what doesn’t work.
- Community feedback is gold—but it’s your job to decide how and when to listen.
- Data is powerful, but transparency, consent, and compensation are the future of ethical data use.
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Disclaimer The views, information, or opinions expressed by guests during The Dwayne Kerrigan Podcast are solely those of the individuals involved and do not necessarily represent those of Dwayne Kerrigan and his affiliates. Dwayne Kerrigan or The Dwayne Kerrigan Podcast is not responsible for and does not verify the accuracy of any of the information contained in the podcast series. The primary purpose of this podcast is to educate and inform. Listeners are advised to consult with a qualified professional or specialist before making any decisions based on the content of this podcast.