112. The Real Reason Belief Drives Profit with Ron Tite
On this episode of The Dwayne Kerrigan Podcast, Dwayne is joined by Ron Tite - award-winning creative director, author, comedian, and founder of Church+State - for a conversation that unpacks the real meaning of purpose in business.
Ron has spent decades helping global brands like Google, Walmart, and Microsoft align what they believe with how they grow. In this candid conversation, he explains why most companies get their purpose wrong, how to articulate what truly drives your business, and why belief - not branding - is the foundation of sustainable success.
Ron shares tangible frameworks straight from his latest book, The Purpose of Purpose, and shows how every entrepreneur can stop chasing trends and start building a company rooted in integrity, clarity, and long-term impact.
Highlights:
00:00 –Three-line purpose formula
01:00 – Introduction
03:15 – On balancing creativity and business
06:10 – Lessons from Best Buy’s leadership
08:40 – What business’ can learn from artists
10:15 – Sacrificing ideals leads to a loss of integrity
15:00 – Belief helps drive what you sell and how you grow
19:00 – The five modern business constituents
27:00 – Ron expands on his three-line formula
29:00 – The Savannah Bananas example: reinventing baseball by redefining the rules
35:30 – Vision is good, purpose is better
Key Takeaways:
- Purpose Is Practical, Not Promotional - It’s not about charity statements, it’s about aligning belief with how you make money.
- Focus on the Ecosystem - Shareholders, customers, employees, suppliers, and communities all define modern success.
- Stop Copying Competitors - Innovation begins when you stop painting “pink” just because everyone else does.
- Belief Drives Growth - Purpose clarifies where your next product, hire, and customer come from.
- Integrity Over Imitation - The moment you sacrifice your ideals for sales, you lose both.
Quotes:
“Purpose is a fundamental belief that drives what you sell and how you grow.” - Ron Tite
“A belief and a purpose is strategically linked to where you make your money.” - Ron Tite
“The second I sacrifice my ideals and my pursuit of what I think is true, to match up with your desire and what you want to buy, I have lost all my integrity and I have no more business.” - Ron Tite
“Business people can get in their head, and there’s that saying - once you’re in your head, you’re dead.” - Dwayne Kerrigan
Resources Mentioned:
- Everyone’s An Artist - Or At Least They Should Be - by Ron Tite
- Think Do Say - by Ron Tite
- The Purpose of Purpose - by Ron Tite
- Savannah Bananas (Jesse Cole) case study
Ron Tite is an entrepreneur, speaker, and best-selling author. He has been a creative director for some of the world’s most respected brands including Air France, DoorDash, Evian, Google, Intel, Microsoft, and Volvo. He’s the founder and chief strategy officer of Church+State, co-founder of advertising holding company Group 219, and an investor/ advisor to Wavy, the culture OS for distributed teams. He’s the best-selling author of 3 books: Everyone’s An Artist - Or At Least They Should Be (HarperCollins, 2016), Think Do Say (Page Two, 2019), and The Purpose of Purpose (Page Two, 2025).
Links:
Website: https://rontite.com/
Facebook: https://www.facebook.com/profile.php?id=61574805686652
TikTok: https://www.tiktok.com/@rontite
Instagram: https://www.instagram.com/rontite
LinkedIn: https://www.linkedin.com/in/rontite/
YouTube: https://www.youtube.com/rontite
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Disclaimer: The views, information, or opinions expressed by guests during The Dwayne Kerrigan Podcast are solely those of the individuals involved and do not necessarily represent those of Dwayne Kerrigan and his affiliates. Dwayne Kerrigan or The Dwayne Kerrigan Podcast is not responsible for and does not verify the accuracy of any of the information contained in the podcast series. The primary purpose of this podcast is to educate and inform. Listeners are advised to consult with a qualified professional or specialist before making any decisions based on the content of this podcast.